Considering how the world is still in the midst of the current pandemic, online events whether it be personal such as a family reunion or professional like business conferences have risen in demand. Even the Democratic and Republican National Convention took place in a virtual setting. Due to the long-lasting effects of the Coronavirus and the cost-effectiveness of the medium, it won’t be a surprise if digital conferences start to become a thing. Although one would always miss the public events. However, no one can deny the benefits of hosting a virtual event. One major advantage of it is that it will allow you to attract a wide audience. Plus, there will be little or no entry barrier. Moreover, such events can be easily recorded and monetized, enabling you to capitalize on the content days after the event is over
5 Ways to Ace Your Virtual Conferences & Events
When planning to host a virtual conferences or event, it is important that you have a strong internet connection. Otherwise, it won’t make a good impression if your connection gets disconnected in the middle of an event. Therefore, subscribe to a network that offers a stable connection such as Spectrum internet plans. Let’s now look at the ways how you can make your virtual event a big success.
#1. Plan Carefully
Just because it is a digital event, don’t think that it will be really easy to plan. True, you don’t have to manage the caterers, but you will still need to arrange the speakers, secure the sponsors, and promote the event. Also, if you have never hosted an online event before then prepare yourself as there will be a steep learning curve. Hence, it is advisable to start planning well in advance before the big day. Here are a few things you should consider while getting ready for the event.
- Define the format which should complement the type of event that you are hosting. For example, you can include pre-recorded sessions, live streams, or breakout rooms. You can even make virtual trade show booths a part of your event.
- Select the time and date that suits most of your attendees. Also, take different time zones into consideration.
- You should try different conferencing tools to see which best meets your needs.
If you are looking for some inspiration to conduct a successful virtual conference then check out the Women in Produce Conference. It was a great event that featured ten speakers from different companies such as GoDaddy and PayPal who shared their experiences with product development.
#2. Go for A Reliable Video Conferencing Platform
Who would want their system to crash while delivering an important keynote at a conference? Always remember that the tools you choose will determine the success of your event. Hence, it is essential that you take proactive measures to avoid any technical problems. One thing you can do to ensure that your virtual conference goes smoothly is to opt for a reliable video conferencing platform. Doing this can easily handle the demands of your online event, ensuring the smooth operation of things.
#3. Select A Theme for Your Event
Virtual events eliminate the factor of physical space, not allowing people to come together. Therefore, you should take steps to make the event environment feel cohesive. You can achieve this by selecting an overarching theme that could relate to the topic of your event. Also, make sure that your virtual conferences have consistent imagery, backdrops, and messaging to give your attendees a feel of being a part of something.
#4. Keep the Lengths of Your Session Manageable
When it comes to online content, the attention span of people tends to be a lot shorter. So, it is ideal if you keep the session time below 20 minutes if possible. You can also allow the attendees to take breaks as this will allow them to not only digest the information that they just received but will also give them some time to prepare for the next speaker. They can also stretch their legs or grab another cup of coffee to refresh themselves.
#5. Engage Your Attendees
Keeping your attendees engaged is probably one of the biggest challenges you will have to face as a host of a virtual conference. Since you would not be addressing the people in-person, they are more likely to get distracted by their surroundings. For instance, their attention can be diverted to what’s on their Spectrum TV. Hence, you should focus on creating a captivating experience for the people who attend the event. You can do this through different ways such as quizzes, and live Q&A sessions.
It is a bit of a daunting task when it comes to hosting a virtual conference especially for those who are tasked to do it for the first time. However, you wouldn’t need to worry as long as you follow some of the tips mentioned above. These ways will definitely help to make your online events a big success.