Corporate Video Production Made Simple — A Step-by-Step Guide for Agencies and Individuals
As an event planner for Corporate Video Production experts in Singapore, I am very well-aware of the fact that planning content for a corporate video is not an easy task. The strategy of your content can make or break the deal. If the content is creative and thoughtful, it can improve the image of your business dramatically.
It might sound very cliché, but good and thoughtful content that is directed towards the right people can drive the outcome you or your client wants.
I am sharing these tips for agencies, and freelancers, and companies in Singapore.
With the help of this guide, I will show you how to set objectives, along with getting insights into your target audience. Furthermore, I will also give you a strategy to craft the core message and find the best as like corporate video production agency in Singapore.
Side note: The last one is for companies looking for creative agencies.
Step-Wise Guide for Corporate Video Production Agency in Singapore
Most digital marketers think that generating content for a video is the challenging part of the production, but I feel otherwise. Producing video content is similar to producing content for everything else like welcome email, promotional messages, etc.
1. Decide the objectives of the video content
Defining the purpose of the content helps you to answer a range of business questions. You can easily decide what you want as an outcome from the content by developing a list of objectives. For instance, if you’re producing a commercial for a mobile game, you want as many people to download the game as they can.
You want this game to become famous among teenagers, so they can suggest it to their friends. Setting objectives will also help you develop a plan. As such, if you want them to share the game with their circle, you’d also have to focus on telling your viewers how to share it easily. Adding some kind of incentive to the content will also help you gain more downloads.
2. Research your audience and message
Audience research is extremely crucial for developing world-class content. If you’re not aware of who your target watcher is, then everything will go into the drain. Let’s say you’re shooting a commercial for a kid’s drink, but you’ve not targeted children and their parents or only targeted one of them — then the outcome would be something you want. Although kids are your consumers, they don’t have the purchasing power. So, you need to come up with something that appeals to both the parents and kids.
3. Find the best agencies in Singapore
This one is especially for corporates that are having a hard time finding the best
Singapore’s corporate video production.
When you start your hunt, look for agencies that are willing to go above and beyond with your aim and strategies. Someone who commits and delivers the outcome you want. You can even do competitor’s research and find out who’s making content for them. It might look like poaching, but everything is fair in love and (corporate) war.
4. Build a strategy for content
Content is the soul of your video. It means even if you have got a great agency to work with or you’ve great equipment to start the project if the content is not properly planned — the end results of the project are going to disappoint you.
A properly planned content reflects upon you as a brand or as an agency. It helps you deliver the message in a quicker way and aids the growth of your business.
Now, I’ll wrap up this post. In this guide, I have given you some direction into how to carry out the corporate video production process in a few simple steps. From content creation to agency selection, I have shared tips for every stage. So, you can stop feeling skeptical and start feeling empowered.